‘Got Milk?' campaign to be retired The famous "Got Milk?" campaign is coming to an end after 19 years, making it one of the most successful public relations campaigns that arose because of association lobbying. "Got Milk?" was launched nationally in 1995 after former International Dairy Foods Association CEO Tip Tipton and his wife, current IDFA CEO Connie Tipton, successfully lobbied Congress to create a dairy industry commodity check-off program to raise funds to promote the industry. http://bit.ly/1ekMSOc Tip Tipton died last year, but not before seeing the campaign become one of the best-known advertising campaigns of its era, thanks in large part to the many… Read More